Web Page Content – Don’t Sell But PREsellEffective web page content turns complete strangers into willing-to-buy prospective clients. But… you don’t achieve that with a sales pitch. PREsell instead: offer interesting, well-written information about the topic people are searching for. The Site Builder Studio can help you create PREselling content or develop it for you. But first, let's explain what we are talking about here. PREselling is a term used by Site Build It! creator Ken Evoy. People are PREsold when they develop trust and confidence in you because you have (or your site has) provided them with relevant, original web page content. Why is this important? On the net no one passes by. People find your web site not because of your location, but because they know the site or they’ve found you through the search engines.
The others don’t know you. Why would they buy from you? Everybody knows the Internet is full of scams. Would you give your money to a complete stranger?No one has problems nowadays with ordering a book from Amazon.com.But you don't have such a well-known brand name. No matter how good your products or services are, on the net you start as a nobody. It’s unlikely people will buy from you unless… they feel they can trust you. Web page content – whether it’s text, pictures or video – should build this trust. It should PREsell. Why not sell? Because people resist a sales pitch. They feel it when someone tries to sell them something. And once they feel that selling is the main purpose, they turn their heads away. And click the Back button. It’s one of the reasons why 50% of all online stores disappear within 24 months – and many of those that survive the first two years have trouble keeping their head above water. People want information on the netTheir search for information brought them to Google. If you give them this information in an honest, friendly way, they will start to like you.The art of writing strong content is not easy to master for many of us. Most people get stuck because they spent too much time on grammar and patterns they were taught at school. Good PREselling web page content resembles spoken language. It sounds like you’re telling a friend about all the latest in your field. And that’s how you should picture your web site visitor too: as a friend. The Bible of PREsellingKen Evoy has written an excellent e-book called Make Your Content PREsell!This e-book shows you...
It’s a practical book and dead-easy to follow, with many examples from successfully PREselling web sites. And best of all, Make Your Content PREsell! is free.
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